About Nigerian Women in PR

Nigerian Women in Public Relations is a social impact professional organisation set up to advocate for, and provide growth resources to, Nigerian women working in public relations and communications in-country and in the diaspora.

 

As the Public Relations profession evolves, we realise that more than support and inspiration, there is a need to focus on the growth and continued relevance of Nigerian women (WomeninPR) in the industry, both locally and globally.

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The initiatives of Nigerian Women in Public Relations are designed to support the achievement of Sustainable Development Goals 4: to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all; and 8: to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Vision

To be the leading professional advocacy body for public relations women of African descent and to improve understanding of public relations in developing economies.

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Mission Statement

To build a robust network of competent and qualified black women in PR & Communications, and while improving access to opportunities

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OUR OBJECTIVES

Women in PR
  • To be a resource hub for learning and professional growth of each Nigerian working in Public Relations & Communications

There are very limited learning resources in public relations and communications developed for the practice of public relations in developing economies like Nigeria. Where materials are found, they are extensively theoretical without insights into the everyday reality of the profession across various industries. Our programs, training, and resource materials will address that gap by identifying and collaborating with experienced practitioners to develop relevant resources.

  • To support the continuous relevance of Nigerian women practicing Public Relations & communications as the profession evolves

While the principles and ethics of practice in the profession remain the same, the tools of trade change periodically as economic and social issues shape expectations from PR & communication professionals. In collaboration with our diaspora network, we shall facilitate continuous learning for our members to ensure that they remain globally competitive yet locally relevant in the industry.

  • To platform the results of Nigerian women in Public Relations & Communications (Women in PR)

Women have historically delivered incredible results for industries and society, deploying strategies that have prevented and de-escalated crises, and secured the loyalty of millions to brands. They have led teams and established agency businesses that continue to deliver. Many know the women and their rewards, but few know their results and processes. Where women are constrained by nature and societal expectations not to openly celebrate their achievements, our initiatives will provide a neutral platform to amplify the incredible stories of results and impact of Nigerian women in PR & comms.

  • To promote the understanding and value of public relations

When businesses and society better understand what public relations is, and the immense value it can contribute to the growth of organisations and the progress of society, then commensurate value will be offered to Public Relations & Communications professionals in exchange for work done.

SUSTAINABLE DEVELOPMENT GOALS (SDG) ALIGNMENT

The initiatives and programs of Nigerian Women in Public Relations are designed to aid the achievement of Sustainable Development Goals 4: to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all; and 8: to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. 

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  • SDG 4 - Quality Education
    Target 4.3- EQUAL ACCESS TO AFFORDABLE TECHNICAL, VOCATIONAL AND HIGHER EDUCATION

    By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university.

    Target 4.4 - INCREASE THE NUMBER OF PEOPLE WITH RELEVANT SKILLS FOR FINANCIAL SUCCESSBy 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship.

    SDG 5 - Gender Equality

    Target 5.5 - ENSURE FULL PARTICIPATION IN LEADERSHIP AND DECISION-MAKING

    Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.

    Target 5.8 - PROMOTE EMPOWERMENT OF WOMEN THROUGH TECHNOLOGY

    Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.

    SDG 8 - Decent Work and Economic Growth

    Target 8.2 - DIVERSIFY, INNOVATE AND UPGRADE FOR ECONOMIC PRODUCTIVITY

    Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors.

    Target 8.5 - FULL EMPLOYMENT AND DECENT WORK WITH EQUAL PAY

    By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value.

    Target 8.6 - PROMOTE YOUTH EMPLOYMENT, EDUCATION AND TRAINING

    By 2030, substantially reduce the proportion of youth not in employment, education or training.

    SDG 10 - Reduced Inequalities

    Target 10.2 - PROMOTE UNIVERSAL SOCIAL, ECONOMIC AND POLITICAL INCLUSION

    By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status.

    SDG 12 - Responsible Consumption and Production

    Target 12.2 - RESPONSIBLE MANAGEMENT OF CHEMICALS AND WASTE

    By 2030, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment.

    Target 12.7 - SUBSTANTIALLY REDUCE WASTE GENERATION

    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.

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