Women dominate the PR industry. In the last 20 years, the field has shifted to a female majority, as opposed to the 1973 research which revealed the profession to be male-dominated. The Public Relations space is changing everyday and women still lack sufficient representation. The Nigeria Institute of Public Relations (NIPR) has produced 13 Presidents in its 58 years of existence – and all of them have been men. Yet in practice, women make up over 63% public relations specialists. In a recent survey by Women in PR, 89% of the respondents were of the view that women should have intensified boardroom presence in the public relations industry.
Our Target Audience
Our target audience is multi-pronged to ensure that we effectively reach all aspiring and practicing PR female professionals of Nigerian descent across the world.