Let’s be honest, we all need support, and leaders are no exception. When the word mentorship comes up, many people immediately imagine a young professional looking for guidance, direction, and clarity. What rarely comes to mind, however, is that senior women in business, especially women leading in Public Relations and Communications, need mentorship just as deeply.
They carry enormous responsibilities. They are the ones teams rely on, clients depend on, and entire organisations trust to make critical decisions. Yet, they often do not have a safe, confidential space to share their fears, express their doubts, test their ideas, or speak openly about the pressures of leadership. Their journeys are filled with expectations, but they frequently walk those roads alone.
This isolation is not due to inability or a lack of competence, but because the higher women rise, the fewer people they have around them who truly understand the weight they carry. And this is why the Nigerian Women in Public Relations (NWiPR) Premium Members Club has become an essential sanctuary, a community designed specifically to support female PR professionals seeking community, clarity, and continuity in their careers.
This commitment to providing a safe and impactful learning environment came to life during the recent Premium Members Meet hosted by the Public Relations Women Foundation (PRWF). The event brought together experienced professionals from across Africa and diaspora for a powerful evening of learning and connection, with global PR leader, Claudine Moore, as the guest speaker.
Claudine’s journey is one that every woman in the industry should hear. She shared how she began her career in Africa, how she strategically built her client base, and how her agency eventually became attractive enough to be acquired by Allison Partners, which later evolved into the global firm Allison Worldwide. Her story was not just inspirational; it was filled with real, practical wisdom on navigating a global industry as an African woman.
Claudine spoke boldly about the importance of networking, emphasising that meaningful relationships can transform a career in ways we often underestimate. She explained how being herself authentically and unapologetically helped her build genuine partnerships that opened international doors. One of the most striking stories she shared was how Louis Vuitton reached out to her directly on LinkedIn, a reminder that visibility is one of the most powerful tools any professional can cultivate. In today’s world, LinkedIn is no longer a passive platform for showcasing experience; it is a gateway to global opportunity, and Claudine’s example reinforces just how important it is for women to invest in their digital presence.
Another profound insight from her session was the need for women in PR to understand business structures more deeply, particularly concepts like Mergers and Acquisitions. Many people assume that acquisitions are limited to tech companies, but Claudine highlighted that any well-structured, profitable organisation can position itself for acquisition.
She explained why financial clarity, capacity building, and strong business foundations are essential, and how they determine the value of a company in the eyes of global partners. This knowledge is transformative for female business owners because it shifts the mindset from simply running a business to building a scalable, investable organisation.
The event itself was a success in every sense. Participants shared heartfelt feedback about how the session sparked new ideas, renewed their confidence, and opened their eyes to possibilities they had not considered before. Many women expressed that they left the meeting feeling inspired, encouraged, and ready to take bold steps in their careers.
It became clear that when women gather in a safe and intentional space, something powerful happens: there is clarity, there is reinvention, there is innovation, and there is a renewed sense of purpose. The Premium Members Club has become that community for many, a place where women can speak freely, learn deeply, and grow fearlessly.
For any woman in Public Relations or Communications who is interested in elevating her career, expanding her network, and accessing global opportunities, the Premium Members Club offers more than membership. It offers a community that understands the challenges of leadership and celebrates the triumphs. It offers learning experiences that inspire action and connections that propel careers forward. Anyone who attended the Premium Members Meet would want to watch the replay again because the insights were not only valuable, they were transformative.
If you missed the event, now is the perfect time to join the Premium Members’ Club. And if you attended, this is your moment to reflect, share your key highlights, and continue engaging with the lessons shared, because in a world full of noise, competition, and pressure, every woman deserves a space where she feels supported, understood, and empowered to rise.
And if the Premium Members Meet proved anything, it is that women rise higher when they rise together. Also, senior women do not just need technical skills or strategy—they need a community. They need a trusted circle where they can breathe, reflect, realign, and grow without judgment or pressure. They need a space where their voices are not only heard, but valued; where their journeys are understood; and where their ambitions are nurtured with the seriousness they deserve.
The Premium Members Club is where your next chapter begins—stronger, clearer, and more connected than ever before.
