The Experiencing PR Annual Conference stands as a pivotal project, aligning with our fourth objective—to promote the understanding and value of public relations. This business conference, contrary to being exclusive to PR professionals, is tailored to business professionals and public office holders.

By providing a platform as the Experiencing PR conference, for these audiences to hear firsthand experiences from their peers who have witnessed the tangible impact of public relations, we aim to validate the impact of PR.

After all, a cardinal principle in public relations is that third-party validation or testimonials is the proof that a product or service is as good as the owners say it is.

Furthermore, this conference is our dedicated platform for actively contributing to Sustainable Development Goal 4.4. Specifically, we are committed to improving the relevance of public relations skills for financial success.