The Public Relations (PR) and Communications (Comms) industry is constantly evolving, and with it, the opportunities for professionals to advance their careers. Whether you’re a newcomer to the field or an experienced practitioner, understanding current industry trends is key to staying competitive. But more than just knowing the trends, having the right connections and being […]

Entering the field of public relations without a deep understanding of its intricacies is common, especially in Nigeria. While effective communication and writing skills are crucial, other vital aspects include strategic planning, media relations, relationship building, expectation management, and stakeholder engagement. Both entry-level professionals and seasoned PR practitioners need access to the right support and

The importance of starting early in one’s career journey and gaining work experience cannot be overstated. Starting your career early allows you to accumulate knowledge, test creative ideas, build credibility, and develop a robust portfolio. In today’s competitive job market, experience is essential for climbing the remuneration ladder. Recently, the Joint Admissions and Matriculation Board

Lagos, Nigeria – July 17, 2024 – In celebration of World PR Day (WPRD), Nigerian Women in PR (NWiPR) hosted a remarkable X Space event on July 16, 2024, titled \”The Future of Public Relations in a Changing World.\” The event featured distinguished speakers who shared valuable insights into the evolving landscape of Public Relations

Lagos, Nigeria – Nigerian Women in PR, a social impact professional organisation set up to advocate and provide resources to PR professionals in Nigeria and globally, has successfully hosted its the first edition of its global Public Relations Business Training program for Public Relations entrepreneurs, solopreneurs, and senior executives in existing agencies across developing economies

In the ever-evolving landscape of Public Relations (PR), staying ahead of trends is crucial for professionals aiming to make a lasting impact. As we step into a new decade, let\’s explore the emerging trends reshaping the PR industry and understand how they are set to redefine the way we communicate. AI-Driven Campaigns: Artificial Intelligence (AI)

In the dynamic world of public relations (PR), leadership is not just a title; it\’s a commitment to guide, inspire, and drive success. Effective Public Relations leadership goes beyond managing teams; it\’s about shaping narratives, influencing perceptions, and achieving strategic goals. In this blog post, we will explore the essential skills and strategies that define

In today\’s hyper-connected world, where information travels at lightning speed and first impressions are often made online, personal branding has become a vital aspect of any PR professional\’s career. Your personal brand is a reflection of who you are, what you stand for, and the value you bring to the table. It\’s not just about

Public Relations (PR) is often referred to as the art of shaping public perception, but it\’s also a discipline built on trust. Trust is the currency of the PR industry, and without it, our efforts are futile. This trust is grounded in ethical PR practises, which are not just a choice but an obligation for

In the dynamic realm of public relations, where success hinges on precise communication and engagement, the role of data has taken center stage. For mid-level to PR professional women, understanding and harnessing the power of data-driven PR can be a game-changer. In this blog post, we will explore the realm of data-driven PR, exploring how