Public Relations (PR) is often referred to as the art of shaping public perception, but it\’s also a discipline built on trust. Trust is the currency of the PR industry, and without it, our efforts are futile. This trust is grounded in ethical PR practises, which are not just a choice but an obligation for […]

In the dynamic realm of public relations, where success hinges on precise communication and engagement, the role of data has taken center stage. For mid-level to PR professional women, understanding and harnessing the power of data-driven PR can be a game-changer. In this blog post, we will explore the realm of data-driven PR, exploring how

In the dynamic landscape of Public Relations (PR), the power of networking cannot be underestimated. Effective networking has the potential to open doors, spark collaborations, and enhance your professional journey. As a PR professional, establishing and nurturing valuable connections is not just a strategy – it\’s an essential skill that can significantly impact your career

Nigerian Women in Public Relations Applauds the Historic Candidacy of Nkechi Ali-Balogun for National President of NIPR [Nigeria, August 20, 2023] – Nigerian Women in Public Relations (NGWiPR), a pioneering social impact professional organisation advocating for, and providing growth resources to PR women of Nigerian descent across the world has applauded the historic candidacy of

In the ever-evolving realm of Public Relations (PR), Nigerian public relations professionals are discovering that their expertise extends beyond traditional communication roles. As industries recognise the strategic value of PR practitioners, opportunities to contribute at the board and executive management levels are expanding. In this article, we delve into how public relations professionals can harness

In today\’s highly competitive business landscape, public relations (PR) plays a crucial role in shaping a brand\’s image, reputation, and overall success. As a result, entrepreneurs and communications professionals are increasingly looking to establish and grow their PR businesses. In this blog post, we will explore the essential steps to create, scale, and grow a

The Africa PR and Comms Report, a comprehensive industry analysis, highlights the evolving landscape of the PR industry in Africa. As indicated in this report, practitioners across the continent are facing a significant skills gap, particularly in strategic thinking and planning, data visualization and storytelling, research, evaluation, and measurement, as well as copywriting and editing.

BHM Research and Intelligence in partnership with Nigerian Women in PR and other key Public Relations (PR) stakeholders in Africa has officially launched the maiden edition of the Africa PR and Communications report with verified data, facts, and statistics on the continent’s Public Relations industry. The Africa PR and Communications Report (APCR) is the first

Public Relations (PR) offers thriving career prospects, demanding effective communication, reputation management, and strategic planning expertise. As a Nigerian woman in PR, joining the Nigerian Institute of Public Relations (NIPR) can be a crucial step toward professional excellence. In this article, we will guide you through the process of joining the NIPR, providing you with

In the ever-changing field of public relations, professionals are always searching for novel methods to demonstrate the efficacy and value of their work. Returns-on-Value-Delivered (ROVD) provides a more comprehensive framework for measuring the impact and effectiveness of public relations efforts than traditional metrics such as media coverage and impressions. ROVD enables PR professionals to demonstrate