In today\’s highly competitive business landscape, public relations (PR) plays a crucial role in shaping a brand\’s image, reputation, and overall success. As a result, entrepreneurs and communications professionals are increasingly looking to establish and grow their PR businesses. In this blog post, we will explore the essential steps to create, scale, and grow a […]

The Africa PR and Comms Report, a comprehensive industry analysis, highlights the evolving landscape of the PR industry in Africa. As indicated in this report, practitioners across the continent are facing a significant skills gap, particularly in strategic thinking and planning, data visualization and storytelling, research, evaluation, and measurement, as well as copywriting and editing.

BHM Research and Intelligence in partnership with Nigerian Women in PR and other key Public Relations (PR) stakeholders in Africa has officially launched the maiden edition of the Africa PR and Communications report with verified data, facts, and statistics on the continent’s Public Relations industry. The Africa PR and Communications Report (APCR) is the first

Public Relations (PR) offers thriving career prospects, demanding effective communication, reputation management, and strategic planning expertise. As a Nigerian woman in PR, joining the Nigerian Institute of Public Relations (NIPR) can be a crucial step toward professional excellence. In this article, we will guide you through the process of joining the NIPR, providing you with

In the ever-changing field of public relations, professionals are always searching for novel methods to demonstrate the efficacy and value of their work. Returns-on-Value-Delivered (ROVD) provides a more comprehensive framework for measuring the impact and effectiveness of public relations efforts than traditional metrics such as media coverage and impressions. ROVD enables PR professionals to demonstrate

In today\’s digital age, where trust is a valuable commodity and attention spans are fleeting, the field of public relations (PR) is undergoing a significant transformation. To thrive in this new era, as a PR professional, you must redefine your approach, harness the power of authenticity and storytelling to captivate your audience, build genuine connections,

We all have dreams and achieving them can be a very rewarding and fulfilling experience but also, it can be equally challenging. Is starting a PR business your dream and choice of profession? If yes, walk  with us through this article. We have curated for you the best tips to help you get started, Here

Having people to look up to and their words to guide and inspire us certainly makes a world of difference. No man is an island, and learning from the experience of others is never a bad idea, it can save you a world of trouble. Do you ever wonder about the thought process that some