In the public relations industry, women constitute 70% of the workforce at entry level, but only 30% advance to C-suite roles according to recent reports. Nigerian Women in PR (NWiPR) is working to close this gap by fostering a supportive community that empowers women at all stages of their careers. By building networks, offering mentorship, and equipping women with vital skills, NWiPR creates a foundation for women to ascend the PR ladder with confidence and resilience.
One of NWiPR’s core initiatives is the C-Suite Acceleration Workshop, which equips mid-level and senior professionals with the hard and soft skills necessary for leadership. These workshops cover critical areas such as executive decision-making, strategic communication, and effective leadership. By addressing these key professional needs, NWiPR ensures that women are well-prepared to thrive in executive roles and navigate the challenges that come with career advancement in a male-dominated leadership landscape.
In addition to skill-building, the sense of community at NWiPR plays a crucial role in personal and professional growth. Networking sessions and mentoring programmes connect women with experienced professionals who have navigated similar career paths, providing a wealth of guidance and support. These interactions build a robust network of allies and mentors, empowering women to make informed decisions and achieve their career goals.
Moreover, the Experiencing PR Annual Conference is another key platform NWiPR uses to uplift women in the industry. The conference not only showcases the achievements of women in PR but also fosters an environment where knowledge-sharing, collaboration, and professional development take centre stage. It’s a space where women can exchange ideas, build partnerships, and leave with actionable strategies for success.
By providing these resources, NWiPR is more than just a professional organisation—it’s a transformative community shaping the next generation of PR leaders. Its focus on helping women build networks, gain vital skills, and rise to leadership positions is pivotal to addressing the disparity between entry-level and executive roles, ensuring a more inclusive and equitable future in PR.
Through its programmes, NWiPR continues to set the standard for what’s possible for women in PR, ensuring that their voices are not only heard but also leading the way in shaping the industry.