Public Relations (PR) offers thriving career prospects, demanding effective communication, reputation management, and strategic planning expertise. As a Nigerian woman in PR, joining the Nigerian Institute of Public Relations (NIPR) can be a crucial step toward professional excellence. In this article, we will guide you through the process of joining the NIPR, providing you with […]

In the ever-changing field of public relations, professionals are always searching for novel methods to demonstrate the efficacy and value of their work. Returns-on-Value-Delivered (ROVD) provides a more comprehensive framework for measuring the impact and effectiveness of public relations efforts than traditional metrics such as media coverage and impressions. ROVD enables PR professionals to demonstrate

In today\’s digital age, where trust is a valuable commodity and attention spans are fleeting, the field of public relations (PR) is undergoing a significant transformation. To thrive in this new era, as a PR professional, you must redefine your approach, harness the power of authenticity and storytelling to captivate your audience, build genuine connections,

We all have dreams and achieving them can be a very rewarding and fulfilling experience but also, it can be equally challenging. Is starting a PR business your dream and choice of profession? If yes, walk  with us through this article. We have curated for you the best tips to help you get started, Here

Having people to look up to and their words to guide and inspire us certainly makes a world of difference. No man is an island, and learning from the experience of others is never a bad idea, it can save you a world of trouble. Do you ever wonder about the thought process that some

As a business owner, setting quarterly goals is an essential part of keeping your business on track and ensuring its long-term success. Quarterly goals allow you to measure progress, stay focused, and adjust your strategies as needed. In this blog post, we will discuss why it is crucial to keep up with your quarterly goals

PR pros are always looking for ways to improve their skills and knowledge in the field. A great way to achieve this is by joining a professional association. These organisations provide numerous benefits that can help you grow both personally and professionally. We\’ll be exploring some of the reasons why joining a professional association is

PR pros are always looking for ways to improve their skills and knowledge in the field. A great way to achieve this is by joining a professional association. These organisations provide numerous benefits that can help you grow both personally and professionally. We\’ll be exploring some of the reasons why joining a professional association is