Nigerian Women in PR, in partnership with Africa Communications Week, successfully concluded a highly informative webinar titled “How to Start, Grow and Scale your PR Business.” The webinar took place on Monday, May 22nd, 2023, at 4 pm WAT, as part of the annual Africa Communications Week celebrations, running from May 22nd to May 29th.
The event featured prominent speakers who shared their invaluable expertise and experiences in the public relations industry. Dr. Yetty Ogunnubi, the Chief Executive Officer at The YD Company and a Premium Member of Nigerian Women in PR, and Faith Senam, the founder of Women in PR Ghana and E’april Public Relations, delivered enlightening presentations. Omotoyosi Ajayi, the principal consultant of Stage Africa and a premium member of Nigerian Women in PR, served as the moderator for the session.
While speaking, Faith Senam emphasized the importance of establishing a strong online presence for PR entrepreneurs. She stated,
“The best thing you can ever have as a PR entrepreneur is to have social media pages/footprints for the business, creating content, putting your work out there. It introduces people to what you do.”
Dr. Yetty Ogunnubi highlighted the significance of building relationships within the PR industry. She emphasized,
“In this industry, your gold coin is relationships… You need to build relationships with media people, your peers/colleagues amongst. For me, constantly developing yourself and building relationships is key.”
The webinar was specifically designed to provide aspiring and existing PR entrepreneurs with the critical tools, business insights, and fundamentals necessary to navigate the challenges and opportunities within the PR industry. Attendees gained valuable knowledge on how to transform their PR firms from frustration to flourishing enterprises.
In addition, this webinar served as a prequel to an upcoming paid training programme, which will delve deeper into the subject matter discussed during the session. Nigerian Women in PR encourages participants to take advantage of this comprehensive training to further enhance their skills and capabilities.
For more information about Nigerian Women in PR and their upcoming training programme, please visit their website at www.ngwomeninpr.org.
About Nigerian Women in PR
Nigerian Women in Public Relations is a social impact professional organisation set up to advocate for, and provide growth resources to, Nigerian women working in Public Relations and Communications in Nigeria and the diaspora.
Through our programmes, initiatives and strategic partnerships, we provide a resource hub for learning and professional growth of our members, promoting the continuous relevance of members as the Public Relations and Communications profession evolves.
For more information, visit NGWiPR’s website or follow them on social media. To download a complimentary copy of the ExperiencingPR Magazine, do visit: www.ngwomeninpr.org/pr-magazine.
Contact: +234 902 249 6806
Social Media: @NGWomeninPR