How to leverage on Partnerships to boost your brand\’s equity

A consensual agreement between two or more firms or organisations is known as a partnership. Through these alliances, businesses assist one another in boosting brand recognition, expanding into new geographies, and enhancing the value of their goods and services.   Brands can accomplish the following when successful brand alliances are created and effectively used throughout […]

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Members, PR and Communication

How to leverage on Partnerships to boost your brand\’s equity

A consensual agreement between two or more firms or organisations is known as a partnership. Through these alliances, businesses assist one another in boosting brand recognition, expanding into new geographies, and enhancing the value of their goods and services.   Brands can accomplish the following when successful brand alliances are created and effectively used throughout

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Members, PR and Communication

We are Nigerian Women in Public Relations and we are back for increased IMPACT

Established in 2019 to support, inspire and empower Nigerian Women in the PR and Comms industry while improving access to career-advancing opportunities, Nigerian Women in Public Relations (NGWiPR) has built a robust network of practicing and aspiring female public relations professionals of Nigerian descent. However, as the PR profession evolves, we realise that more than

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PR and Communication

Your Personal brand as a PR Professional: Protection against crisis

Building your personal brand is a topic that can never be overemphasised, especially for PR professionals who are custodians of reputations. As PR professionals, we are the go-to persons for brands, corporate or personal, desiring to gain the public\’s trust and increase marketability.  Do you remember the Biblical proverb: “Physician, heal thyself”? It aptly reflects

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PR and Communication
Popcorn Movie flyer

Nigerian Women in Public Relations strengthens internal bonds as it holds the second edition of The Movie Night Out

Nigerian Women in Public Relations has reiterated its commitment to team bonding and cohesion as it prepares to host the second edition of  its new initiative dubbed The Movie Night Out and presented under the hashtag #NGWiPRnightout on social media platforms. The Movie Night Out is a monthly virtual hangout aimed to foster team spirit

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PR and Communication

Nigerian Women in PR Sets out to empower Professionals as the new initiative #PRandMore takes off

Nigerian Women in Public Relations reiterates its commitment to its organisational objectives as it sets out to empower professionals and community members on how to excel in the different areas of their lives. The initiative, which is to commence on Thursday, 21st October, 2021 by 7pm on Instagram, would host experts from diverse industries and

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PR and Communication