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Equipped with the knowledge that learning never truly ends, we as PR practitioners should make a habit of reading to learn from experts and develop their craft. The world keeps advancing, so should we. In that vein, here are 5 books that are valuable to every PR professional.

1. “Spin Sucks: Communication and Reputation Management in the Digital Age” by Gini Dietrich

With content ranging from the sexualisation of stories to crisis management and more, this  book uses te scope of communication to view the concept of reputation management or PR. Its wide scope makes it a must-have.

2. “The New Rules of Marketing and PR” by David Meerman Scott

Press releases and social media are both well-known tools, but Meerman Scott shows you creative ways to use them. His manual will teach you how to establish direct contact with customers and improve your internet presence, which will finally result in significant increases in sales.

3. “The Business of Persuasion” by Harold Burson

Burson demonstrates to readers what public relations actually entails—its obstacles, procedures, and impacts—using both personal and professional experiences. This is a priceless and fascinating resource for professionals in any field because the author blends famous instances from the history of public relations into his narrative.

4. “The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed” by Jennefer Witter

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

• Self-branding

• Media relations

• Social Media

• Networking

• Speaking engagements

• Cause-related marketing

5. “Contagious: Why Things Catch On” by Jonah Berger

Years of research are condensed in this book to explain why some advertisements, goods, YouTube videos, political movements, tunes, and/or dining establishments succeed while others fail.

They are all excellent reads. Which of these books have you read?


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