Skip to main content

Whether it is the Queen’s death, world records being broken or the latest trends, we have witnessed many noteworthy events in 2022. As we have finally gained entry into the last quarter of the year, we thought it wise to reflect on some of the trends that have been dominating the industry this year.

Without further ado, we present to you 5 trends every brand has jumped on this year:

Short-Form Content

Due to rapid reduction of the average audience attention span, brands have often opted for short-form content that can capture and send a direct message to audience members. This content includes tweets, carousels, listicles and so on.

Thought Leadership Pieces:

Thought leadership has typically been associated with business executives publishing content on LinkedIn or conducting ego-stroking interviews, and it is now receiving the attention it rightfully deserves.

Video Content:

From Instagram Reels to YouTube Shorts, many brands have gained visibility with video content this year. This is one trend that seems to be going nowhere anytime soon.

Audio Platforms:

Everyone seems to have a podcast these days, better still, everyone seems to listen to at least one podcast. Asides podcasts, we have Clubhouse and Twitter Spaces that serve as forums for thought expression and community engagement.

Influencer Marketing:

Utilising personalities relevant to one’s brand to help increase visibility and foster product appeal to one’s desired audience. This trend has steadily gained traction over the years and looks to be here for the long run, as social media continues to hold sway.

So, there you have it, these are the top trends for this year, which are likely to make their way into next year. If you have not begun utilising any of these trends, you ought to get started as soon as possible.


Leave a Reply