Nigerian Women in Public Relations (NGWiPR) has announced its first edition of the Reverse Mentorship Workshop, with the theme: Leadership Visibility. Leveraging Trends. Managing Complex Teams. The global virtual event, designed for senior professionals with at least 15 years experience, will hold on July 28 – 29 from 11am – 1pm WAT.  

Public Relations is a dynamic industry and has experienced the emergence of new technologies and platforms being deployed to reach diverse audiences. These rapid changes mean that for many senior PR professionals, they can easily become obsolete in the solutions being proffered in their organisation. NGWiPR has, therefore, designed a global virtual workshop to help bridge this identified gap. Speaking ahead of the Workshop, the founder of  Nigerian Women in PR, Tolulope Olorundero said: “we understand that as public relations professionals, there must be a conscious effort to upskill and retool ourselves to ensure that we are on track with global trends and standards. For senior public relations and communications women who have over 15 years experience, this first edition of our Reserve Mentorship Workshop will be an intensive retooling program where young professionals will participate in building visibility, leveraging trends and managing complex teams.” 

The Reverse Mentorship Workshop is arguably the first of its kind for public relations professionals across the world. It is an exclusive upskilling workshop for senior female Public Relations and Communications professionals with at least 15 years’ experience. The Workshop is aimed at helping target participants build leadership visibility, understand and leverage new trends in Public Relations while learning how to manage increasingly complex and global teams. While speaking to journalists about the Workshop concept, Olorundero said “we also aim to provide a closed networking forum for the senior professionals to interact with our carefully researched global faculty that will be unveiled in the coming days. The Workshop will also include case study sessions that will be facilitated by heads of organisations that have delivered results using the trends and principles that will be taught.”

Nigerian Women in PR has historically delivered innovative events for practitioners and the general public. In March, the organisation hosted its inaugural annual conference with the theme: Experiencing PR. During the two hour event which included a six-person panel session made up of captains of industry and heads of PR in various organisations, Nigerian Women in PR also launched its first book – a collection of 12 articles on public relations written by Nigerian female PR professionals from across the world. The organisation also formally opened up its membership platform, which is opened for young, middle level and senior Nigerian female public relations professionals across the world. 

Participants at the Reverse Mentorship Workshop are expected to include senior Nigerian public relations and communications professionals practising locally and internationally in the banking, investment, FMCG, insurance, healthcare, tech, oil & gas, energy, consulting and real estate sectors.

The Reverse Mentorship Workshop is an initiative of Nigeria Women in Public Relations . Nigerian Women in Public Relations (NGWiPR), established in 2019, is an independent social impact organisation created to build a robust network of practicing and aspiring female public relations professionals of Nigerian descent. Its aim is to support, inspire and empower these professionals while improving access to career advancing opportunities. Since inception, Nigerian Women in Public Relations has executed a various set of outstanding programs, including Experiencing PR E-book Launch, PR Students` on Campus Summits, and vast social media campaigns #PRin30Seconds and #ThrivethruPR. To learn more about Nigerian Women in Public Relations and its initiatives, visit www.ngwomeninpr.org.

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