Nigerian Women in Public Relations (NGWiPR) has announced its inaugural Reverse
Mentorship Workshop, with the theme: Leadership Visibility. Leveraging Trends. Managing
Complex Teams. The global virtual event, designed for senior professionals with at least
15 years’ experience, will hold on July 28 – 29 from 11am – 1pm WAT.
Speaking ahead of the event, keynote speaker Eloïne Barry, Founder & CEO of African
Media Agency (AMA), an award-winning Abidjan-based media company said “PR is a
Women-led industry, today more than ever this industry plays an integral role in the life of
companies, institutions, international organizations and governments. It is crucial that we
build a community where we can share, engage and challenge ourselves to grow. I am
delighted to see the Nigerian Women in Public Relations being part of building this
community, shifting and creating platforms. When women come together, we create
magic.”

Nigerian Women in PR has historically delivered innovative events for practitioners and
the general public. In March, the organisation hosted its inaugural annual conference
with the theme: Experiencing PR. During the two-hour event, which included a six-person
panel session made up of captains of industry and heads of PR in various organisations,
Nigerian Women in PR also launched its first book titled Experiencing Public Relations – a
collection of 12 articles on public relations written by Nigerian female PR professionals
practising across the world. The organisation also formally opened up its membership
platform, which is opened for young, middle level and senior Nigerian female public
relations professionals.

Global Public Relations Consultant and Founder of Nigerian Women in PR, Tolulope
Olorundero said: “we understand that as public relations professionals, there must be a
conscious effort to upskill and retool ourselves to ensure that we are on track with global
trends and standards. For senior public relations and communications women who have
over 15 years’ experience, this first edition of our Reserve Mentorship Workshop will be an
intensive retooling program where young professionals will lead the sessions on building
visibility, leveraging trends and managing complex communication teams.”
The Reverse Mentorship Workshop is arguably the first of its kind for public relations
professionals across the world. It is an exclusive upskilling workshop for senior female
Public Relations and Communications professionals with at least 15 years’ experience.
The Workshop is aimed at helping target participants build leadership visibility,
understand and leverage new trends in Public Relations while learning how to manage
increasingly complex and global teams. While speaking to journalists about the Workshop
concept, Olorundero said “we also aim to provide a closed networking forum for the
senior professionals to interact with our carefully researched global faculty. The Workshop
will feature case study sessions facilitated by heads of organisations who have delivered
results using the trends and principles that will be taught.”

Event faculty Enitan Kehinde, Lead Consultant, BHM will lead the session on
‘Understanding and Leveraging Trends’ while Jennifer Ogunleye, Google B2B
Communications, UK and Ireland will lead the session on ‘Business Communications
Strategies for Complex Organisations’.
Carol Kaemmerer, the faculty who will lead the session on ‘Building Brands and
Leadership Visibility’ will teach participants using her experience after her 20-year stint as
a marketing communications consultant to a Fortune 500 company ended
unexpectedly. Now an internationally recognised executive branding expert,
professional speaker and author of the award-winning book LinkedIn for the Savvy
Executive, Carol will share some of the career lessons she learned the hard way. “While
you are busy minding the brand of your company, remember to mind your own”, says
Kaemmerer.

Participants at the Reverse Mentorship Workshop are expected to include senior Nigerian
public relations and communications professionals practising locally and internationally
in the banking, investment, FMCG, insurance, healthcare, tech, oil & gas, energy,
consulting and real estate sectors.
Case study Faculty, Philippa Dods, is the Head of Marketing for the African region at
Meltwater, the global leader in media intelligence and social analytics. She said “I’m
thrilled to be involved in this event as a guest speaker as well as a partner on behalf of
Meltwater.” Meltwater provides social and media intelligence. By examining millions of
posts each day from social media platforms, blogs and news sites, Meltwater helps
companies make better, more informed decisions based on insight from the outside.
The Reverse Mentorship Workshop is an initiative of Nigeria Women in Public Relations .
Nigerian Women in Public Relations (NGWiPR), established in 2019, is an independent
social impact organisation created to build a robust network of practicing and aspiring
female public relations professionals of Nigerian descent. Its aim is to support, inspire and
empower these professionals while improving access to career advancing opportunities.
Since inception, Nigerian Women in Public Relations has executed a various set of
outstanding programs, including Experiencing PR E-book Launch, PR Students` on
Campus Summits, and vast social media campaigns #PRin30Seconds and
#ThrivethruPR.

Key event details:
Organiser: Nigerian Women in Public Relations
Registration link: https://bit.ly/rmw2021
Event FAQs: https://youtu.be/1JZNefrN-Y8
Date: July 28-29, 2021
Time: 11am WAT

 

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