Celebrating World PR Day 2024 with Insightful Conversations on the Future of Public Relations

Lagos, Nigeria – July 17, 2024 – In celebration of World PR Day (WPRD), Nigerian Women in PR (NWiPR) hosted a remarkable X Space event on July 16, 2024, titled \”The Future of Public Relations in a Changing World.\” The event featured distinguished speakers who shared valuable insights into the evolving landscape of Public Relations and Communications.

The event started with an inspiring session led by our esteemed moderator, who facilitated an engaging and thought provoking discussion. The speakers included Mabel Adeteye, Joyce Sackitey-Ahiadorme, and Lesijolu Eite Eric-Nwabuzor, each bringing a wealth of experience and expertise to the conversation.

Key Takeaways from the Event

1. Early Career Development: Mabel Adeteye emphasised the importance of starting one\’s career early and focusing on a clear long term career path. She highlighted that while exploring different areas can be beneficial, honing in on a specific field early on can provide significant advantages in terms of growth and expertise.

2. Role Clarity and Contribution: Joyce Sackitey-Ahiadorme underscored the necessity for Public Relations Practitioners to understand their roles within their organisations and how their efforts contribute to overall business growth. She stressed the importance of bringing all programmes and activities delivered to clients into the spotlight, especially during celebrations like World PR Day. Joyce also pointed out that female PR practitioners must be confident to stand up for themselves and speak up.

3. Collaboration and Communication: Lesijolu Eite highlighted the critical need for communication and collaboration in the PR industry. She pointed out that without conversations and collaborations, professionals tend to work in isolation, which can hinder growth and innovation. Her insights into the personal and professional challenges faced by women in PR were particularly enlightening. She discussed the importance of support systems for women in PR, particularly having understanding and supportive partners at home.

4. Data in Modern PR Practices: The session underscored the importance of data in modern PR practices, advocating for the integration of data-driven strategies to enhance effectiveness and accountability.

5. Corporate Support for PR Professionals: The discussion highlighted the need for corporate organisations to support PR professionals and women in PR bodies, emphasising the value of these contributions to the industry\’s development.

Our heartfelt appreciation goes to our partners, Women in PR Ghana and The Comms Avenue, for their unwavering support in making this event a success. Their collaboration was instrumental in facilitating this year’s impactful celebration of World PR Day.

Speaker Profiles

Mabel Adeteye

Mabel Adeteye is a member of the Forbes Communications Council and a distinguished brand communications expert with 15 years of experience in strategic communication, brand management, and public relations. She has successfully managed high profile communications initiatives for both local and international brands. Currently, she serves as the Head of Brands & Marketing Communications at Wema Bank.

Joyce Sackitey-Ahiadorme

Joyce Sackitey-Ahiadorme, an Accredited Public Relations Practitioner, boasts over a decade of experience in communication, stakeholder relations, and change management. She is the President of Women in PR, Ghana and has made significant contributions to corporate brands and sustainability initiatives. Additionally, she is deeply committed to mentoring and empowering women.

Lesijolu Eite Eric-Nwabuzor

Lesijolu Eite is a seasoned PR professional with expertise in strategic communication and crisis management. Her extensive experience includes managing high stakes communication strategies and driving impactful PR campaigns. She is the Executive Director of The Comms Avenue.

Attachment: WPRD X Space Recorded Session

About Nigerian Women in PR

Nigerian Women in PR, established in 2019, is a social impact professional organisation set up to advocate for and provide growth resources to, Nigerian women working as public relations and communications professionals across the world. Through our programs, initiatives and strategic partnerships, we provide a resource hub for the learning and professional growth of our members; promote the continuous relevance of members as the Public Relations and Communications profession evolves; platform the RESULTS of Nigerian Women practising in the profession; and promote the understanding and value of the public relations profession.