PR pros are always looking for ways to improve their skills and knowledge in the field. A great way to achieve this is by joining a professional association. These organisations provide numerous benefits that can help you grow both personally and professionally. We’ll be exploring some of the reasons why joining a professional association is so beneficial for PR practitioners.
Let’s get into it!
1. Networking opportunities
Professional associations provide excellent networking opportunities for PR practitioners. By joining an association like Nigerian Women in PR (NGWiPR), which is open to PR professionals across all levels, you will get many chances to meet colleagues, exchange ideas, and learn from their experiences. You could even find a mentor who can guide you as you navigate your career.
2. Access to Resources
Professional associations often offer members access to a wealth of resources that can help them succeed in their careers. As a registered member of NGWiPR, you have access to various job listings and career opportunities, training and development programmes, industry research, and much more. By joining an association, you will have access to these resources, which can give you a competitive edge in the job market.
3. Professional development
Professional associations offer a range of professional development opportunities, including conferences, workshops, and training programmes. For instance, NGWiPR has an annual calendar that engages PR professionals at all levels.
We have the Experiencing PR Conference for all practitioners that holds in March, the Reverse Mentorship Workshop for middle-level pros in June, the C-Suite Acceleration Workshop for Senior Level pros in September and the PR Job Fair for entry level practitioners in November.
4. Increased credibility
Being a member of an established and respected organisation shows that you are committed to your profession and to staying up-to-date with the latest trends and best practices.
Nigerian Women in PR is recognised and supported by both the Nigerian Insitute of Public Relations (NIPR) and African Public Relations Association (APRA). We have also established corporate partnerships with national and international institutions to provide growth resources to our members.
5. Advocacy and Support
Professional associations like NGWiPR often advocate on behalf of their members and the PR industry as a whole. They work to promote the value of PR to the public, lobby for legislation that benefits PR practitioners, and support members who face professional challenges.
NGWiPR offers references on demand to premium members. By joining such an association, you can benefit from this advocacy and support, which can help you overcome obstacles and achieve your goals.
Finally, our work here would not be complete if we don’t provide you with an avenue to join a professional association with all the benefits stated above. So, to become a registered member of NGWiPR, click here. If you would like to take it up a notch as an experienced professional with 5 years+ experience, apply to become a premium member here.