Public Relations is the strategic management of the relationship between a brand and its Publics. Public relations activities and strategy are executed using various public relations tools. These tools are used to tell the brand story and foster strategic relationships between the brand and its various stakeholders.  These PR tools are cost effective and often […]

The ability to utilise emails for effective communication remains an essential communication skill. Being used for several official communication purposes such as pitching, job application, day-to-day workplace communication, among others, email popularity is based on several reasons such as ability to send a message to multiple recipients at once, accessibility from any location in the

Nigerian Women in Public Relations has placed second in the Equal Representation and Participation category at the recently concluded 9th edition of the Gender Mainstreaming Awards. The Awards, which was organised by Business Engage and powered by Accenture, was held on Thursday, 9th September, 2021 in South Africa. The Awards was organized to change the

Writing the perfect pitch for a PR professional is a dream come true. Pitches are often the bridge linking you to the needed new relationships, and they can only yield desired results when written with integrity, honesty and respect. Before drafting that pitch, you must research the company or person you are pitching to. Research

The question of being a member of a Public relations association or society is a heavy one to answer. There are several PR associations, and the choice of which to join can be quite enticing. Being a member of all these associations is an easy but very cost-intensive task as a lot of money goes

Often publicised as a career that has a lot to do with press conferences, lunches, and parties, pursuing a career in Public relations takes a lot more. Putting the right foot in the career path can be unnerving. A career in Public relations is perfect for people craving rewarding challenges. Here are tips to guide

Writing PR strategy documents is a multi-faceted process involving in-depth research and setting goals before execution. A well-crafted PR strategy document would gain attention from the media, brand influencers, and the publics, who will become carriers of your announcement to your audience.  Here are the steps you need to undergo in crafting a detailed PR

\”PR professionals are needed by organisations for media relations, event management, and crisis management only\” is a misconception that has lingered so long in the minds of many. Some PR professionals lack knowledge on when they are needed by firms; hence, their underperformance.  A PR professional is not concerned with advertisement. They do not only

For any brand, a crisis is an inevitable occurrence. Every brand is vulnerable to diverse types of unforeseen crisis. These unforeseen events can have a great adverse effect on the brand’s reputation, customer’s acquisition and loyalty, and other brand\’s essential aspects. Adequate crisis management can make or mar your organisation. Public relations play an essential