As channels of communications develop, the lines between Public relations and Media relations are becoming seemingly blurred. Many companies often mistake public relations for media relations; even PR pros use it interchangeably as they see PR and MR as one.  This reminded me of an adage my geometry teacher told us while in secondary school. […]

The continuous advancement in the technological world has its diverse impacts on public relations practice in many ways. The competition brands face in different niches; the ability to keep up with the trends that seem to come up each day could be nerve-wracking. Starting a public relations agency could be a herculean task in today’s

Nigerian Women in Public Relations has reiterated its commitment to team bonding and cohesion as it prepares to host the second edition of  its new initiative dubbed The Movie Night Out and presented under the hashtag #NGWiPRnightout on social media platforms. The Movie Night Out is a monthly virtual hangout aimed to foster team spirit

Nigerian Women in Public Relations reiterates its commitment to its organisational objectives as it sets out to empower professionals and community members on how to excel in the different areas of their lives. The initiative, which is to commence on Thursday, 21st October, 2021 by 7pm on Instagram, would host experts from diverse industries and

Public Relations is the strategic management of the relationship between a brand and its Publics. Public relations activities and strategy are executed using various public relations tools. These tools are used to tell the brand story and foster strategic relationships between the brand and its various stakeholders.  These PR tools are cost effective and often

The ability to utilise emails for effective communication remains an essential communication skill. Being used for several official communication purposes such as pitching, job application, day-to-day workplace communication, among others, email popularity is based on several reasons such as ability to send a message to multiple recipients at once, accessibility from any location in the

Nigerian Women in Public Relations has placed second in the Equal Representation and Participation category at the recently concluded 9th edition of the Gender Mainstreaming Awards. The Awards, which was organised by Business Engage and powered by Accenture, was held on Thursday, 9th September, 2021 in South Africa. The Awards was organized to change the

Writing the perfect pitch for a PR professional is a dream come true. Pitches are often the bridge linking you to the needed new relationships, and they can only yield desired results when written with integrity, honesty and respect. Before drafting that pitch, you must research the company or person you are pitching to. Research

The question of being a member of a Public relations association or society is a heavy one to answer. There are several PR associations, and the choice of which to join can be quite enticing. Being a member of all these associations is an easy but very cost-intensive task as a lot of money goes

Often publicised as a career that has a lot to do with press conferences, lunches, and parties, pursuing a career in Public relations takes a lot more. Putting the right foot in the career path can be unnerving. A career in Public relations is perfect for people craving rewarding challenges. Here are tips to guide