\”PR professionals are needed by organisations for media relations, event management, and crisis management only\” is a misconception that has lingered so long in the minds of many. Some PR professionals lack knowledge on when they are needed by firms; hence, their underperformance. A PR professional is not concerned with advertisement. They do not only […]
WHEN IS A PR PROFESSIONAL NEEDED? Read More »
PR and Communication
For any brand, a crisis is an inevitable occurrence. Every brand is vulnerable to diverse types of unforeseen crisis. These unforeseen events can have a great adverse effect on the brand’s reputation, customer’s acquisition and loyalty, and other brand\’s essential aspects. Adequate crisis management can make or mar your organisation. Public relations play an essential
PR: A queen during crisis Read More »
PR and Communication
Public relations and marketing have been mistaken for each other, even by professionals in these industries. Public relations and marketing have clear distinctions even despite similar goals, objectives, and tactics. Marketing is aimed at driving sales, and this aim is achieved by promoting services, products, or ideas. On the other hand, Public Relations is driven
Five differences between Marketing and Public Relations Read More »
PR and CommunicationThe core point of marketing is to listen and respond to customers. Beyond the chase to solely dialogue with customers, organizations now seek to build mutually beneficial long-lasting relationship with the public, which includes customers, employees, shareholders, government and suppliers. Public Relations, an integral part of the marketing mix, consist of all communications geared towards
PUBLIC RELATIONS IN THE DIGITAL AGE Read More »
PR and CommunicationSocial media is always a heated topic. Its impact cannot be overemphasized, and perhaps you came across this article through social media itself. Social media is integral to the growth of organisations. Does social media belong to the Public Relations or Marketing department of organizations? This is a controversial question no doubt. Before we get
Social Media: The Tug of War between PR and Marketing Teams Read More »
PR and Communication…as it delivers fifth edition of the Public Relations Student on Campus Summit at LASU Nigerian Women in PR (NGWIPR) over the weekend successfully delivered the fifth edition of its virtual Public Relations Students on Campus Summit which was held exclusively for students of the Lagos State University, Ojo. An initiative of the social impact
Nigerian Women in PR Encourages Undergraduates to Pursue a Career in PR Read More »
PR and CommunicationThe Public Relations industry is fast-paced and always open to new talents. PR is unique because it allows organisations to build relationships with its various audiences through a wide range of approaches, such as events, press releases, storytelling etc. PR is all about reputation building. Public Relations is today considered one of the most diverse
Career Opportunities in Public Relations Read More »
PR and CommunicationBuilding a career in Public Relations is not a piece of cake. It is a field that is challenging; demanding critical thinking, strategic decision making, and more. It is also an interesting career path that has witnessed significant growth in recent years. If you are thinking of a building career in Public Relations, here are
Six Tips For Building a Successful Career in PR Read More »
PR and Communication