In public relations, perception management can be used to shape the way that an organization is perceived by the public, or to influence the way that a particular issue is perceived by the public.
We listed some perception management techniques that you can practice for improved results. Let’s know if we missed out any.
1. Provide information
One way to shape perception is to provide information to the public that is favorable to your organisation or position.
This can include sending emails releasing press releases, holding press conferences, or engaging in other forms of public outreach.
2. Use social media
Social media platforms allow organisations to directly communicate with their audience and control the narrative around their actions and policies.
3. Shape the media narrative
Public relations professionals can work to shape the narrative around their organization or issue by working with journalists and other media professionals to provide them with information and access to resources.
4. Monitor and respond to public perception
It is important for organizations to monitor how they are perceived by the public and to respond to any negative perceptions that may arise.
This can include addressing concerns or criticisms directly, or engaging in damage control efforts to mitigate any negative impact on the organization’s reputation.
5. Corporate Social Responsibility
CSR can help improve a company’s reputation and relationships with stakeholders by demonstrating a commitment to social and environmental causes.
This can attract positive attention from the media, consumers, and other stakeholders.