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It’s that time of the year again! End-of-the-Year events are happening already, but if you seem to be lost in the mix and don’t know how to go about it, we’ve got you covered! Just check out these tips, put them to good use and you’re good to go!

1. Get the Word Out Early

Sending a save-the-date email as soon as you firm up your event details will allow invitees to reserve the time. Follow up with an invite that asks people to RSVP and register in advance, even if your event is free. If you’re charging admission, ask people to pay in advance – that way they’ll be more likely to be there.

2. Use Multi-Channel Marketing to Promote Your Event

Don’t just use email marketing or event marketing tools for planning and promoting your holiday events. Use all the other tools in your marketing toolkit. Include pertinent event details on a special event homepage and share links to that page on Facebook, Twitter, and LinkedIn. If you’re co-hosting with other businesses or organisations, cross-promote the event on each of your websites, via social media, and in other outlets, such as community newspapers.

3. Increase the Urgency When Needed

As the registration deadline nears, send a reminder email to anyone you’ve invited who hasn’t signed up yet. For example, “Only 5 spots left. Register today!”

A special event adds a personal touch to your holiday marketing efforts. It doesn’t have to be difficult or cost a lot. With some thought, planning, and promotion, you can end the year on a high note — and kick off 2012 with more prospects.

4. Pay Attention to Details

This is what will stand your event out from others. Will you be giving it a theme? What kind of entertainment will you have? Will there be gifts? Your guests will sense that the event has been carefully thought out and prepared so that they can enjoy themselves. Want great feedback? Make your guests feel special.

5. Ask for Feedback

You will probably be exhausted after the event, and you cannot give accurate feedback. For the sake of giving yourself a well-deserved pat on the back and also for future hosting, you can ask guests how they feel your party went.


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