Writing PR strategy documents is a multi-faceted process involving in-depth research and setting goals before execution. A well-crafted PR strategy document would gain attention from the media, brand influencers, and the publics, who will become carriers of your announcement to your audience.  Here are the steps you need to undergo in crafting a detailed PR […]

\”PR professionals are needed by organisations for media relations, event management, and crisis management only\” is a misconception that has lingered so long in the minds of many. Some PR professionals lack knowledge on when they are needed by firms; hence, their underperformance.  A PR professional is not concerned with advertisement. They do not only

For any brand, a crisis is an inevitable occurrence. Every brand is vulnerable to diverse types of unforeseen crisis. These unforeseen events can have a great adverse effect on the brand’s reputation, customer’s acquisition and loyalty, and other brand\’s essential aspects. Adequate crisis management can make or mar your organisation. Public relations play an essential

Public relations and marketing have been mistaken for each other, even by professionals in these industries. Public relations and marketing have clear distinctions even despite similar goals, objectives, and tactics. Marketing is aimed at driving sales, and this aim is achieved by promoting services, products, or ideas. On the other hand, Public Relations is driven