The core point of marketing is to listen and respond to customers. Beyond the chase to solely dialogue with customers, organizations now seek to build mutually beneficial long-lasting relationship with the public, which includes customers, employees, shareholders, government and suppliers. Public Relations, an integral part of the marketing mix, consist of all communications geared towards

Social media is always a heated topic. Its impact cannot be overemphasized, and perhaps you came across this article through social media itself. Social media is integral to the growth of organisations. Does social media belong to the Public Relations or Marketing department of organizations? This is a controversial question no doubt. Before we get

…as it delivers fifth edition of the Public Relations Student on Campus Summit at LASU Nigerian Women in PR (NGWIPR) over the weekend successfully delivered the fifth edition of its virtual Public Relations Students on Campus Summit which was held exclusively for students of the Lagos State University, Ojo. An initiative of the social impact

The Public Relations industry is fast-paced and always open to new talents. PR is unique because it allows organisations to build relationships with its various audiences through a wide range of approaches, such as events, press releases, storytelling etc. PR is all about reputation building. Public Relations is today considered one of the most diverse

Building a career in Public Relations is not a piece of cake. It is a field that is challenging; demanding critical thinking, strategic decision making, and more. It is also an interesting career path that has witnessed significant growth in recent years. If you are thinking of a building career in Public Relations, here are