The question of being a member of a Public relations association or society is a heavy one to answer. There are several PR associations, and the choice of which to join can be quite enticing. Being a member of all these associations is an easy but very cost-intensive task as a lot of money goes […]
PR association: Hit or Miss Read More »
PR and Communication
Often publicised as a career that has a lot to do with press conferences, lunches, and parties, pursuing a career in Public relations takes a lot more. Putting the right foot in the career path can be unnerving. A career in Public relations is perfect for people craving rewarding challenges. Here are tips to guide
Pursuing a career in PR? Read More »
PR and Communication
Writing PR strategy documents is a multi-faceted process involving in-depth research and setting goals before execution. A well-crafted PR strategy document would gain attention from the media, brand influencers, and the publics, who will become carriers of your announcement to your audience. Here are the steps you need to undergo in crafting a detailed PR
How to Write PR Strategy Documents Read More »
PR and Communication
\”PR professionals are needed by organisations for media relations, event management, and crisis management only\” is a misconception that has lingered so long in the minds of many. Some PR professionals lack knowledge on when they are needed by firms; hence, their underperformance. A PR professional is not concerned with advertisement. They do not only
WHEN IS A PR PROFESSIONAL NEEDED? Read More »
PR and Communication
For any brand, a crisis is an inevitable occurrence. Every brand is vulnerable to diverse types of unforeseen crisis. These unforeseen events can have a great adverse effect on the brand’s reputation, customer’s acquisition and loyalty, and other brand\’s essential aspects. Adequate crisis management can make or mar your organisation. Public relations play an essential
PR: A queen during crisis Read More »
PR and Communication
Public relations and marketing have been mistaken for each other, even by professionals in these industries. Public relations and marketing have clear distinctions even despite similar goals, objectives, and tactics. Marketing is aimed at driving sales, and this aim is achieved by promoting services, products, or ideas. On the other hand, Public Relations is driven
Five differences between Marketing and Public Relations Read More »
PR and Communication
Reverse Mentoring is the Future — Eloine Barry … as Nigerian Women in PR Concludes two-day Intensive Global Mentoring Workshop Nigerian Women in Public Relations has concluded its much anticipated and first of its kind Reverse Mentorship Workshop for Senior Public Relations and Communications Professionals with the theme Building Brands, Leveraging Trends, Managing
Nigerian Women in Public Relations (NGWiPR) has announced its inaugural Reverse Mentorship Workshop, with the theme: Leadership Visibility. Leveraging Trends. Managing Complex Teams. The global virtual event, designed for senior professionals with at least 15 years’ experience, will hold on July 28 – 29 from 11am – 1pm WAT. Speaking ahead of the event, keynote
Nigerian Women in Public Relations (NGWiPR) has announced its first edition of the Reverse Mentorship Workshop, with the theme: Leadership Visibility. Leveraging Trends. Managing Complex Teams. The global virtual event, designed for senior professionals with at least 15 years experience, will hold on July 28 – 29 from 11am – 1pm WAT. Public Relations is
