PR and Communication

Tailoring your PR content to suit a brand\’s audience is crucial in order to effectively communicate your message and achieve your desired outcome. Here are a few key points to keep in mind when creating PR content for a specific audience: 1. Understand your audience: Before you start creating content, it\’s important to have a

In today\’s world, it is not far-fetched that social media plays a huge role in perception management. Social media has become an integral part of modern communication, and it has also become a powerful tool for managing the perception of personal and corporate brands. The ability to control the narrative and present a positive image

Whether you are announcing a new product or responding to news about your brand, Press conferences are a great way for organizations and individuals to communicate important information to the public and the media. However, in order for a press conference to be effective, it needs to be well-planned and executed. Here\’s how to make

In public relations, perception management can be used to shape the way that an organization is perceived by the public, or to influence the way that a particular issue is perceived by the public. We listed some perception management techniques that you can practice for improved results. Let\’s know if we missed out any. 1.

It’s that time of the year again! End-of-the-Year events are happening already, but if you seem to be lost in the mix and don’t know how to go about it, we’ve got you covered! Just check out these tips, put them to good use and you’re good to go! 1. Get the Word Out Early

\’Tis the season! Christmas period is always a great time to win over the hearts of your existing and potential clients/customers. So, we curated a few tips to help with spicing up your Digital PR this Christmas. 1. Capitalise on holiday themes Nobody likes a kill-joy during the holidays, even when it comes to advertising

What’s PR without engaging one’s publics? Non-existent! Right at the core of establishing goodwill and mutual understanding lies a great amount of engagement between an organisation and its publics. Today, we’ll be taking you through some steps to help your target audience engage with your campaigns. 1. Be Positive Campaigns and content which arouse emotions

This year has witnessed diverse PR campaigns, from politics to business and everything in between. As expected, not all campaigns were groundbreaking. However, here are a few campaigns that stood out to us this year. Save this post as a form of inspo and share with a colleague who needs to see this. 1. Airbnb

Writing a effective press release that grabs attention and generates publicity requires proficiency and great storytelling skills. We bring you six amazing tools to make your next press release a walk in the park. 1. Headline Analyzer  It helps you analyse your press release\’s headline and determine the headline’s Emotional Marketing Value score. The score