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TheRole of Public Relations in Agriculture

The Agriculture industry has adopted PR to increase awareness of production, in order to attract investors and consumers. PR Specialists, through publications, events and sustained communication are able to attract the right type of local and foreign attention to farmers/agriculture agencies. The role of PR in Agriculture includes: 1. Promoting Farming Products 2. Educating consumers […]

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PR and Communication

5 Reasons why You Need a Public Relations Degree Today

We live in an ever-evolving world, hence the need to be sure that one\’s chosen career path is still relevant to modern-day dynamics. With a Public Relations degree, there\’s no need to worry about relevance or impact, because it continues to check both boxes. Here are some of the reasons why a PR degree remains

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PR and Communication

Tips for Following up after Networking Events

For Public Relations practitioners, networking events like professional meetings, seminars, and other business functions are second-nature. Maximising these events involves making the most of contacts and we have brought you just the tips you need. 1. Reach out within 24 hours: Quick follow-up is important to ensure that the contact remembers you. Within 24 hours

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Event

5 PR Trends Dominating 2022

Whether it is the Queen’s death, world records being broken or the latest trends, we have witnessed many noteworthy events in 2022. As we have finally gained entry into the last quarter of the year, we thought it wise to reflect on some of the trends that have been dominating the industry this year. Without

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PR and Communication

5 Must-Have Books for every PR Pro

Equipped with the knowledge that learning never truly ends, we as PR practitioners should make a habit of reading to learn from experts and develop their craft. The world keeps advancing, so should we. In that vein, here are 5 books that are valuable to every PR professional. 1. “Spin Sucks: Communication and Reputation Management

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PR and Communication

How to leverage on Partnerships to boost your brand\’s equity

A consensual agreement between two or more firms or organisations is known as a partnership. Through these alliances, businesses assist one another in boosting brand recognition, expanding into new geographies, and enhancing the value of their goods and services. Brands can accomplish the following when successful brand alliances are created and effectively used throughout

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Members, PR and Communication