Nigerian women in PR got the privilege of an interview session with Eduvie Martin, the head of Marketing and Communications, as well as the Executive Director of Africa’s largest publisher of independent comic books – Comic Republic. In this interview, Martin who also serves as the Global Internal Communications Manager at British American Tobacco (BAT), […]

By Queen Nwabueze Even a baby with a lisp could speak fluently about how the media have changed recently. Thanks in particular to online media. Never before have brands been scrutinized and scrutinized so closely. Monitoring their interactions with the media, both online and offline, has become more important than ever. What is Media Monitoring?

The Agriculture industry has adopted PR to increase awareness of production, in order to attract investors and consumers. PR Specialists, through publications, events and sustained communication are able to attract the right type of local and foreign attention to farmers/agriculture agencies. The role of PR in Agriculture includes: 1. Promoting Farming Products 2. Educating consumers

We live in an ever-evolving world, hence the need to be sure that one\’s chosen career path is still relevant to modern-day dynamics. With a Public Relations degree, there\’s no need to worry about relevance or impact, because it continues to check both boxes. Here are some of the reasons why a PR degree remains

Whether it is the Queen’s death, world records being broken or the latest trends, we have witnessed many noteworthy events in 2022. As we have finally gained entry into the last quarter of the year, we thought it wise to reflect on some of the trends that have been dominating the industry this year. Without

Equipped with the knowledge that learning never truly ends, we as PR practitioners should make a habit of reading to learn from experts and develop their craft. The world keeps advancing, so should we. In that vein, here are 5 books that are valuable to every PR professional. 1. “Spin Sucks: Communication and Reputation Management